Three different phone numbers — and one of them is wrong
High impactYour site shows three different phone numbers.
What this means for your business
A customer calling the printed number reaches the wrong line.
Free website analysis
Prepared forWallpaper Installer Pro SWFL
Executive summary
A strong business with a website that isn't keeping up
We reviewed your site the way a customer and Google see it.
Speed & images
Needs attention
Being found on Google
Needs attention
Content & message
Mixed
Mobile experience
Mixed
Local presence
Needs attention
Strengths
What's already working well
These are real assets.
The photography is excellent
Your project photos are sharp and well-lit.
The main message is clear
A visitor immediately knows what you do and where.
It's easy to contact you
Call, text and WhatsApp buttons work correctly from a phone.
You have a Google Business listing and social accounts
The foundation exists — it just isn't being used to its potential.
15 years and 500+ projects is a real story
A credible, differentiating story that currently sits near the bottom of the page.
Opportunities
Where there's room to grow
Each item explains what we found and what it means for your business.
Trust & contact details
3 findingsYour business goes by five different names online
High impactWe counted five different business names across your site and profiles.
What this means for your business
The trust signal splits five ways instead of adding up.
A Gmail address under a different brand
Medium impactThe contact email is a Gmail address under a different brand name.
What this means for your business
A free Gmail under an unrelated name makes you look smaller than you are.
Local presence
3 findingsYou're missing from every directory your competitors are on
High impactWe could not find you on Yelp, Houzz, HomeAdvisor, Angi, Thumbtack or Yellow Pages.
What this means for your business
Houzz is where designers shortlist trades — and designers bring repeat work.
You claim 13 cities and own none of them
High impactYour service area list is different in five places on the page.
What this means for your business
Naming 13 cities means you compete strongly for none of them.
Google can't read your business details
Medium impactYour site is missing the hidden summary search engines read directly.
What this means for your business
This feeds the map box at the top of Google results.
Content & message
3 findingsYour second page is still showing sample content
High impactSix services on your second page share the same five photos and captions.
What this means for your business
You sell precision. This page says the opposite about how you work.
The reviews on your site can't be verified
Medium impactThe three testimonials can't be verified by a visitor.
What this means for your business
Real Google reviews turn that section from decoration into proof.
Small polish issues that undercut a luxury brand
Low impactCapitalization is inconsistent and raw web addresses appear as visible text.
What this means for your business
The website is the first sample of your work a customer sees.
Being found on Google
2 findingsYour headline in Google repeats itself and skips Naples
Medium impactYour Google headline says nearly the same thing twice.
What this means for your business
Half your one line of advertising is wasted on repetition.
Your second page promises wallpaper and delivers flooring
Medium impactThe page is described as wallpaper but is about flooring and cabinets.
What this means for your business
Google lowers its confidence in the whole site, not just that page.
Speed & mobile
3 findingsYour second page isn't built for phones
High impactThe second page is fixed at desktop width.
What this means for your business
People find contractors on their phone, standing in the room they want to change.
Photos are loading at full camera resolution
High impactImages are delivered at original camera sizes, over ten times larger than needed.
What this means for your business
Your photos are your best sales tool, and their file size is what keeps people from seeing them.
The home page loads every section twice
Medium impactThe home page contains two copies of nearly every block.
What this means for your business
It slows the page and confuses Google about which headings count.
Market context
What competitors are doing
The installers currently visible in Naples searches aren't necessarily doing better work than you.
Next steps
Where we'd start
Professional technical work, in the order we would tackle it.
Digital identity and business data unification (NAP)
One name, one phone, one email — synchronized everywhere at once.
Professional technical SEO study and local positioning
Keyword research that determines which pages get built and in what order.
Titles and meta descriptions engineered to convert
Rewritten against real search data, not intuition.
Image optimization and ALT SEO
ALT text is how your work enters Google Images, where buyers browse first.
Responsive rebuild and technical performance
Measured against Core Web Vitals, which Google uses as a ranking factor.
Structured data and verified social proof
Schema markup plus a live connection to your real Google reviews.
Content strategy and blog for sustained traffic
This grows traffic month over month instead of renting it.
Paid campaigns, planned and measured
Advertising before the previous stages is paying to lose people faster.
About this analysis
This review was done entirely from the outside.
How we help
What RAD Art does
Not everything here applies to you.
01
Websites that sell
We design and build sites around one job: turning visitors into customers.
02
Getting found on Google
Search positioning and local listings, so people in your area find you.
03
Ongoing site care
Maintenance, security and monitoring, so your site stays fast, safe and current.
04
Visuals that sell the work
Visualization that shows a customer their own wall finished before a roll is hung.
05
Knowing what's working
Tracking set up properly, plus a plain-language monthly report.